An estimated 80% of businesses that attempt to exit will never sell...
And of the 20% of businesses that do sell, many of them will never sell for a purchase price remotely close to what they should be worth...
A simplified view of the typical buy/sell process works this way.
A buyer looks at your revenue and EBITDA numbers, checks what industry you are in and applies a multiple that is standard for your industry and arrives at an estimated valuation.
But then they do a deeper dive into the business, called due diligence, and seek to identify weaknesses in the business otherwise known as risks that current performance may not be a predictor of future performance and they discount the price they are willing to pay based on the risks they have identified.
The problem for most business owners is that they have no experience or understanding of how this process works and discover, to their regret, that their business is not worth what they thought it was worth, and, worse , this means they can't afford to exit.